Deering Estate

Case Studies

The Deering Estate is an environmental, archaeological and historic preserve. Presenting a unique opportunity to experience Florida’s natural resources. The Estate approached us to help them define and position their “brand” in order to keep up with its internal growth in new segments. This meant that the brand had to comunicate it’s signficant equity to a broader audience while authentically representing it’s strengths to a world wide audience.

Our services involved a Brand DNA analysis, to implementation across the board both internally and externally.

Brand DNA – Strategy & Positioning

Identity Definition and Standardization

Brand Integration (internal and external)

Brand Communication Design & Development

Content Design & Development

New Revenue Development

Web Experience