First, we uncover insight by understanding your business, your customers and your goals. We, then, develop a strategy to position how your brand is perceived. We shape the way it looks, sounds and, most importantly, the way it feels to your customers, your team or investors. This positioning guides the experiences, communication tools, advertising and business decisions. It also helps to shape “go-to-market” planning, online and offline strategy as well as internal brand adoption
- Brand culture definition
- Market positioning
- Audience definition
- Messaging strategy
- Marketing strategy
- Campaign planning
- Media planning
Ideation brings the brand strategy to life though creative development. This becomes the visuals, the messages, the language, the tangible and intangible experiences, as well as the standards that deliver your promise, products and messages. It is the basis from which targeted tactics are designed.
- Creative concept development for Advertising, marketing, and brand communication
- Brand story development
We offer the strategic and creative design of engagement experiences to make the most of the interactions between your brand and your customers.
- User Experience design
- Brand focused staff/service training
- Interior brand experience
- Event brand experience
- Online and offline experiences
- Non-traditional outreach
Communication Strategy & Planning It’s more than saying the right thing, it’s also about deployment, timing, audience and medium Corporate Identity Design
- Corporate identity design
- Web design & development
- Advertising design
- Marketing, collateral
- Packaging design
- Signage programs
- Merchandising programs
- Brand guides
Challenges we help to solve
We want to launch a new company, a new product or service into the market.
Has our brand lost touch? How do we update our brand?
We want to merge with another brand, but we need to keep our equity.
Our culture is not defined; we need a new spirit and direction.
Our team does not get our culture.
We want to be more socially and environmentally responsible.
Our brand does not connect to the right people.
Our executive team needs to connect on a deeper level.
Our logo no longer represents who we are.
We need to reach more qualified customers.