Transforming lives and Boston's future
Camp Harbor View | Boston
Just offshore in the Boston harbor lies an island of opportunity. Camp Harbor View is a unique experience that transforms the lives of hundreds of kids from challenged neighborhoods in the Boston area. It was conceived ten years ago when Boston's beloved Mayor Menino approached Jack Connors with his concerns about Boston youth's options during the long summer holidays. Ten years after its inception, thousands of lives have been touched and transformed. It is a powerful reminder of the importance of how positive intervention at critical points in children's development can change outcomes for not only individuals but communities and even the city of Boston. We were approached to help this powerful brand shift it'sits messaging to evolve donor and public perceptions to position the brand for evolved and long term fundraising strategies. We first provided involved brand strategies to shift internal culture, and perspectives then developed new identity and communication tools to position the desired visual and verbal messaging.