Transforming lives on Bostons island of opportunity
Camp Harbor View | Boston
Just offshore in the Boston harbor lies an island of opportunity. Camp Harbor View is a unique experience that transforms the lives of hundreds of kids from challenged neighborhoods. It was conceived ten years ago when Boston's beloved Mayor Menino approached Jack Connors with his concerns about Boston youth's options during the long summer holidays. Twelve years after its inception, thousands of lives have been touched and transformed. It is a powerful reminder of the importance of how positive intervention at critical points in children's development can change outcomes for not only individuals but communities and even the city of Boston.
We were approached to help this well-established and loved brand shift its messaging to evolve donor and public perceptions and most importantly position the brand and communication to accommodate shifts in their long-term fundraising strategies. Our involved brand strategies helped to shift internal culture, and perspectives, a new identity and communication tools including a new robust website and other key communication tools that positioned the desired visual and verbal messaging to effectively grow culture and meet targets.