Starting great conversations about Health
HealthMerch provides products and ideas that connect healthcare organizations and their communities. They customize a wide range of promotional items as well as specialized campaigns for specific causes or products. They approached us as they were in a growth phase while becoming more focused on specializing in healthcare exclusively. They understood the importance of defining their brand clearly and effectively and realized that this growth phase was the time to establish that strong brand positioning. It was also essential that their evolving brand captured their unique culture and difference. We provided strategies and tools to help them transition along with their new brand positioning language, identity, and a framework to guide the growth of the new brand.