Positioning a hospitality niche
SMS Lodging effectively deploys capital within the hotel industry by bringing underperforming assets to profitability. We help position and articulate their growing brand while developing strategies for many of their acquired hotels in the Bahamas and the US. The goal is to create an authentic experience and brand positioning for each property while living within an evolving SMS brand promise. Our services have included brand and messaging strategies, customer service alignment, experience delivery, identity, communications tools, web development, and marketing.