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Growing culture through community…

The Adrienne Arsht Center for the Performing Arts of Miami-Dade is a beacon for culture in the South Florida community. The Arsht Center’s advancement department approached us with the goal of revitalizing their membership enrollment to create a strong revenue arm for the center.

We needed to invigorate the current member base as well as educate the community on the value of supporting the arts. The solution: Be A Culturist.

By strategically branding members as Culturists, advocates for the arts and culture, we were able to empower them to take on a more active role including increase high value membership enrollment, referrals and propagate the brand message to the community. This integrated campaign has reached its constituents in a variety of ways including on-site experience management, marketing collateral, advertising, a dynamic website and more.


  • Brand Strategy & Positioning
  • Corporate Identity Design
  • Interior Design Brand Integration
  • Sub-brand Development
  • Brand Communication Design & Development
  • Capital Fundraising Campaign Development
  • Content Design & Development
  • New Revenue Development
  • Merchandising
  • Advertising Campaign Design
  • Marketing
  • Wayfinding & Signage
  • Website Design

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