The Deering Estate is an environmental, archaeological and historic preserve. Presenting a unique opportunity to experience Florida’s natural resources. The Estate approached us to help them define and position their “brand” in order to keep up with its internal growth in new segments. This meant that the brand had to comunicate it’s signficant equity to a broader audience while authentically representing it’s strengths to a world wide audience.
Our services involved a Brand DNA analysis, to implementation across the board both internally and externally.
- Brand DNA – Strategy & Positioning
- Identity Definition and Standardization
- Brand Integration (internal and external)
- Brand Communication Design & Development
- Content Design & Development
- New Revenue Development
- Web Experience