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Case study

SMS Lodging / NYAHotels

SMS Lodging is a multi-property portfolio investment team in the hotel industry. MoK2 identifies opportunities and increases returns on their properties by enhancing and rebranding their assets. Hotels are places to escape the routine – places to experience something new or relaxing. We help position their properties to convey this essence.

We created marketing strategies that are driving exponential revenue – and this growth makes SMS increasingly appealing to portfolio. MoK2’s abilities extend beyond creating revenue growth from current investments. We carved a niche in the hospitality industry by inventing a new category. Enter NYAH, a 66-room hotel/hostel hybrid whose focus is on sharing. The adaptable beds allow a couple’s suite to transform into a room fit for 6 friends. We helped create a conversation starting location that expanded the SMS footprint.

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