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HealthMerch

HealthMerch

Starting great conversations about Health

Client

HealthMerch

HealthMerch provides products and ideas that connect healthcare organizations and their communities. They customize a wide range of promotional items as well as specialized product campaigns for specific causes or services. As they navigated a growth phase combined with recent specialization in healthcare exclusively, they understood the critical importance of defining their brand clearly. It was also essential that their evolving brand captured their very unique culture and difference. We provided strategies and tools to help them transition their messaging and positioning while developing and activating a new brand identity and a framework to authentically guide the growth of the new brand.

Services
Website Design & Development
Naming and Identity Design
Merchandising
Marketing Strategy
Intranet Design and Development
Interior Branding
Philanthropy Miami

Philanthropy Miami

Igniting the largest annual gathering of nonprofits in South Florida

Client

Philanthropy Miami

Philanthropy Miami focuses on increasing organizations’ and individuals’ ability to drive social change through education and networking in Miami. We recently helped the organization to better define and articulate its purpose through a new identity, messaging, and marketing outreach. These involved critical content development and marketing, rebranding and re-positioning subprograms as well as a strategic website redesign and a targeted digital marketing campaign. We also work with them in the positioning, branding and marketing of their popular annual conference “Ignite” which successfully pivoted to a completely digital format in 2020.

Services
Website Design & Development
Naming and Identity Design
Merchandising
Marketing Strategy
Intranet Design and Development
Interior Branding
FlyBiz Concierge

FlyBiz Concierge

From value to bespoke – the transition of a travel brand to connect to it’s new audience

Client

FlyBiz Concierge

Fly biz For Less, a value-oriented travel portal, approached us to help them reposition their brand to connect to their growing client base of business and first-class travelers more effectively. We began by aligning their internal perception with that of their discerning clients. We also renamed the company to FlyBiz Concierge to maximize the existing equity while better positioning the name to describe their bespoke services.

A highly customized outreach campaign helped to transition select existing clients and increase client acquisition. This campaign (digital, direct mail, direct contact) involved strategic positioning and messaging to reach the marketing-averse audience effectively. We also redesigned the online user experience to align with the simplified, direct access requirements of bespoke travel fulfillment which supported the level of service delivered. The resulting new client acquisition has been over 30%, along with a complete transition of selected existing client accounts. Successful branding involves looking from the outside in to understand how to connect authentically.

Services
Website Design & Development
Naming and Identity Design
Merchandising
Marketing Strategy
Intranet Design and Development
Interior Branding
Infinity Behavioral Health Services

Infinity Behavioral Health Services

Better behavioral health through better business

Client

Infinity Behavioral Health Services

Infinity Behavioral is a revenue management company focused on better behavioral healthcare through better business. Providers nationwide trust Infinity to maximize revenue capture and utilization to enhance their patients’ outcomes and practice. Over the last fifteen years, we have partnered with Infinity to optimize their branding, culture definition, and marketing at key stages of their growth from a start-up to a multi-billion dollar company. We have helped them define and expand their digital footprint through growth-focused brand positioning, the development of multiple generations of their website, and strategic digital marketing and outreach to position customized offerings to key audiences.

As a clinician-owned firm, Infinity’s approach is human-centered around their client’s specific needs and patient outcomes. Our goal has always been to authentically represent the humanity of their approach while using industry intelligence and highly customer-centric messaging to drive ROI and brand building.

Services
Website Design & Development
Naming and Identity Design
Merchandising
Marketing Strategy
Intranet Design and Development
Interior Branding
SMS Lodging

SMS Lodging

Positioning a hospitality niche

Client

SMS Lodging

SMS Lodging effectively deploys capital within the hotel industry by bringing underperforming assets to profitability. We help position and articulate their growing brand while developing strategies for many of their acquired hotels in the Bahamas and the US. The goal is to create an authentic experience and brand positioning for each property while living within an evolving SMS brand promise. Our services have included brand and messaging strategies, customer service alignment, experience delivery, identity design, communications tools, web design and development, and marketing.

Services
Website Design & Development
Naming and Identity Design
Merchandising
Marketing Strategy
Intranet Design and Development
Interior Branding