The Adrienne Arsht Center for the Performing Arts of Miami-Dade is a beacon for South Florida culture. The Arsht Center’s advancement department approached us intending to revitalize their membership enrollment to create a substantial revenue arm for the center.

The goal was to invigorate the current member base and educate the community on the value of supporting the arts. The solution: Be A Culturist, an identity now synonymous with Arsh Membership. We helped to propagate this unique positioning to drive membership, products, large gifts and ticket sales while promoting the unique philanthropic benefits of membership.