Growing culture through community

The Adrienne Arsht Center for the Performing Arts of Miami-Dade is a beacon for South Florida culture. The Arsht Center’s advancement department approached us intending to revitalize their membership enrollment to create a substantial revenue arm for the center.

The goal was to invigorate the current member base and educate the community on the value of supporting the arts. The solution: Be A Culturist, an identity now synonymous with Arsh Membership. We helped to propagate this unique positioning to drive membership, products, large gifts and ticket sales while promoting the unique philanthropic benefits of membership.


Adrienne Arsht Center for the Performing Arts

Naming and Identity Design
Marketing Strategy
Capital Fundraising Campaign Development
Brand Strategy
Brand Promotion