Evolving a brand for the future of Boston

Metro Housing | Boston is passionate about families thriving in homes they can afford. For over 30 years, they have helped individuals and families with low and moderate incomes in Greater Boston to achieve invaluable access to services that can lead them to safe, affordable housing. The organization has a stellar reputation within the city, state, and federal circles. However, leadership recognized that to meet the future needs and challenges of affordable housing in Boston, the brand must evolve. There was a need to enhance support from donors and the public by telling an updated, more relevant story about who they have become and the great work they do. We were asked to help them do this.

We first provided a foundation of informed, creative strategies that helped the teams understand and mold how the world saw them. We then provided actionable tools to engage evolution. Metropolitan Boston Housing Partnership became Metro Housing Boston. The development of a new logo and identity, messaging, and outreach led to the cultural and communication shifts needed. Internal brand development reinforced the authentic essence of the organization within staff protocol, communication and engagement, and within the physical space through thoughtful visual and experiential touchpoints. Our continuing partnership with this dynamic team has developed key communication campaigns to educate and engage Boston about the important work that they do every day.