Building the Right Environment for Global Success


O-I Latin America

Interior Branding
Experience Design
Brand Positioning
Brand Integration

Owens-Illinois (O-I) is a century-old Fortune 500 company, one of the world's largest manufacturer of glass containers. We were asked to develop an innovative environment while implementing the O-I brand to their new Latin American HQ in Coral Gables, Florida. The design execution of the environment required an authentic representation of Master Brand, and it’s visual and verbal messages; while allowing this HQ Environment to connect with the identity and culture of its Latin American Division. We worked with management, the architects, and interior designers to ensure that the branding overlay experience in the headquarters was bold, friendly, and, most of all, uniquely OI Latin America. The result was an environment that honored the world wide brand but made this space respectful and representative of the multiple Latin American offices it managed.