Empowering Youth Through Experiences In Vocal Music
The Story
Vocal Youth Miami empowers young people through experiences in vocal music. United by their shared journey of discovery, youth from drastically different backgrounds and communities learn to celebrate diversity and embrace the joy of self-expression through the power of creating, learning, and singing music.
The organization approached us to help them reposition the outward facing organization through a rebranding process to better align the perception and positioning with their strategic growth plans for expansion, deeper community engagement and development. Formerly the Children's Voice Chorus, the new positioning required a strategic renaming and the aligned creative development of the visual, verbal and experiential touch points including their brand identity, brand messaging, website and outreach tactics. We are excited to be part of their journey toward a bright impactful future.