How to make people care about your brand in 2021

A big comeback is always cool and sexy. Here are 5 insights that may help. 

Let’s face it, we are all looking for a new conversation. How about if the next few months aren’t only about “making it work” but more about maximizing opportunity.

The pandemic has reminded many smart brands about the value and necessity of innovation. It has shown that we can realign, reconnect, evolve, and grow into our next best selves and companies with smarter, more in-tune communication, marketing, and products. These shifts have been very exciting, not because a pandemic brought them about but because they were needed long before it. Innovation has always been a great plan for the future but think of how much more powerful it is right now.

Here are 5 insights and predictions that may help guide your brand’s (r)evolution as we all continue to adapt to the “new normal.”

How to make people care about your brand in 2021

A big comeback is always cool and sexy. Here are 5 insights that may help. 

Let’s face it, we are all looking for a new conversation. How about if the next few months aren’t only about “making it work” but more about maximizing opportunity.

The pandemic has reminded many smart brands about the value and necessity of innovation. It has shown that we can realign, reconnect, evolve, and grow into our next best selves and companies with smarter, more in-tune communication, marketing, and products. These shifts have been very exciting, not because a pandemic brought them about but because they were needed long before it. Innovation has always been a great plan for the future but think of how much more powerful it is right now.

Here are 5 insights and predictions that may help guide your brand’s (r)evolution as we all continue to adapt to the “new normal.”

It’s really time to move forward

Consumers want to shift the conversation to learn how you are innovating to (im)prove your value in their lives and the world right now. Your brand will have their interest if you make it more relevant to them and their communities.

Empathy is Everything

The pandemic has reinforced the bigger truth that people will not care about (or support) your brand until they feel that it adds value to their lives. 89% of consumers stay loyal to brands that share their values. Brands that effectively listen to their customers and align their value proposition with their customers’ needs and perceptions will win in 2021. Organizations that can see themselves through their customers’ eyes and are willing to invest in innovating to prove their value in changing times will be way ahead of the pack.

Telling a good story is no longer optional

Effective branding will be one of the most important drivers of economic success in 2021. Unfortunately, some organizations lack insight, drive, and capability to effectively position their brand, which has made investing in an internal team or outside agency that much more important. The most successful organizations realize that sharing authentic and empathetic messages that reinforce WHY their brand exists and matters is essential to a healthy bottom line, even more so in the current environment. Telling an engaging story in 2021 will require creativity and strategy, but that will fall seriously short without transparency of purpose, an alignment of values, and a company-wide commitment to walking the walk. 94% of consumers are likely to show loyalty to a brand that offers complete transparency. The brands that invest in diving deeper to build culture and tell better stories are way ahead of the pack.

Marketing is more than digital; it’s human.

Up to 67% of consumers have shifted their brand discovery and shopping online. Digital marketing and advertising are only going to become more important; however, the most successful brands realize that they not only have to digitize it but, more importantly, that they have to humanize it. Client-based marketing that focuses on greater personalization and customization of consumer experiences is a significant factor for ROI. COVID-19 was the last nail in the coffin for one-way conversations driven only by “faceless” data. It’s now essential to understand your customer and prove your value to them in authentic, meaningful ways that go beyond superficial messages and marketing that may have worked pre-pandemic or during the “we are here for you” months.

It’s about your Brandiverse

More than ever, effective brands understand the universe they live in; they develop individual pieces to enhance the whole. Every touchpoint with a customer, i.e., your website, a phone call, marketing email, product delivery, or social media review, builds a new perspective of who you are and what you stand for. Every interaction has the power to enhance or destroy the way your customer feels about your brand. COVID ushered almost every brand into a digital space, making many aspects of brand engagement more fluid but not without serious perils for those who miss the forest for the trees.

Even if it is months (hopefully not years) away, a big comeback is always cool and sexy but a comeback only works if we make it better than we were before we needed a comeback.

Let’s connect to see how we can find innovative solutions together.

Connecting your brand’s purpose with it’s goals and dreams

With an experienced, informed team behind you, your next big (or small) step can be innovative, creative, and aligned with both your customers evolving expectations and your business goals.

  • Investor proposals – Communicating the vision and value of your great idea
  • Brand positioning and customer definition – Establishing what you stand for and your place in the market
  • Name and brand identity development – Developing a strong, targeted, and protected name, logo, and visual identity
  • Website design and development – Strategically and creatively developing your most important digital touchpoint 
  • Social media positioning and asset development – Creating systems and tools to make your voice heard 
  • Signage, packaging design – Creating physical touchpoints to deliver your value 
  • Marketing development and execution – Go-to-market strategies to promote and grow your business
  • Custom projects and service packages – Tailor-made creative solutions for your specific needs
  • Rethink your brand or start something new – Positioning and communications strategy and execution
  • Ensure your marketing is effective in the new normal – Marketing analysis, strategy, and execution
  • Effectively promote your organization, product, or service – Understanding and connecting to your customer in genuine ways
  • Evolve your website and brand communication – Providing smarter, creative digital experiences 
  • Connect – your audience, your team, and your messages to the new, evolving environment.
  • Position – your communication and marketing for relevance, growth, and efficacy.
  • Support – your marketing team with strategic, highly relevant solutions
  • Execute – Innovative, human-centric branding, marketing, and communications.

Let’s connect.