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Smart brands

We partner with new and established brands, big and small, national and international, in a diverse range of industries and services. Our passion is always to listen, understand and realize solutions that help them to deliver their purpose, build and evolve their culture, and develop communication experiences that authentically connect to their desired audience.

Solutions that we help to provide

  Brand positioning for new and evolving organizations, products and services
  Communication review and evaluation
  Brand equity assessment
  Evaluation, definition or enhancement of company culture
  Strategies to promote internal adoption

  Positioning and communication strategies to maximize ROI
  Audience connection
  Brand Identity
  Customer definition and engagement
  Brand focused experiences

Core
competencies

From Begining To End

 

Brand Strategy & Positioning

First, we uncover insight by understanding your business, your customers and your goals. We, then, develop a strategy to position how your brand is perceived. We shape the way it looks, sounds and, most importantly, the way it feels to your customers, your team or investors. This positioning guides the experiences, communication tools, advertising and business decisions. It also helps to shape “go-to-market” planning, online and offline strategy as well as internal brand adoption

● Brand culture definition
● Market positioning
● Audience definition
● Messaging strategy
● Marketing strategy
● Research
● Campaign planning
● Media planning

 

Experience Design

We offer the strategic and creative design of engagement experiences to make the most of the interactions between your brand and your customers.

● User Experience design
● Brand focused staff/service training
● Interior brand experience
● Event brand experience
● Online and offline experiences
● Non-traditional outreach

 

Ideation & Concept Development

Ideation brings the brand strategy to life though creative development. This becomes the visuals, the messages, the language, the tangible and intangible experiences, as well as the standards that deliver your promise, products and messages. It is the basis from which targeted tactics are designed.

● Creative concept development for Advertising, marketing, and brand communication
● Naming
● Brand story development

 

Communication Design

Communication Strategy & Planning It’s more than saying the right thing, it’s also about deployment, timing, audience and medium Corporate Identity Design

● Corporate identity design
● Web design & development
● Advertising design
● Marketing, collateral
● Packaging design
● Signage programs
● Merchandising programs
● Brand guides

Case Studies

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How can we help your brand?

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