Starting great conversations about Health

HealthMerch provides products and ideas that connect healthcare organizations and their communities. They customize a wide range of promotional items as well as specialized product campaigns for specific causes or services. As they navigated a growth phase combined with recent specialization in healthcare exclusively, they understood the critical importance of defining their brand clearly. It was also essential that their evolving brand captured their very unique culture and difference. We provided strategies and tools to help them transition their messaging and positioning while developing and activating a new brand identity and a framework to authentically guide the growth of the new brand.