The cultural transition of bespoke scents

Parfumaire, an established home fragrance manufacturer from France (Atmosphere Diffusion), aimed to penetrate the US market with a culturally resonant identity and positioning. We were approached by ownership to help them translate their equity and successful business model into a US focused luxury brand. Our recommendations involved significant changes for them, including foundational components like their name, identity and messaging in order to connect in an authentic way to US customers. Informed strategies, messaging and visuals were used to successfully position the natural product and its market niche in general, as a trusted, elevated lifestyle addition, a home fragrance system that was aligned to its cost and value.