University of Miami ALS Center
The Story
As branders, it's paramount to align ourselves with teams that have a lasting impact on people's lives. We recently collaborated with the University of Miami Health System, partnering closely with renowned doctors and researchers at the forefront of treating and caring for individuals affected by ALS.
The challenge was to build the outward facing brand that aligned with the Universities stringent brand standards while bringing an approachable human experience to the delivery of critical information for families and patients. Particularly with the brand identity and website. The language and visual messages authentically represent the reality of this deadly disease while highlighting the humanity of the care and the incredible work of the doctors and scientists advancing the cure through their work.
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